A Leading Omnichannel Retailer

who we are

Founded with a vision to innovate the retail industry, Bluefox International has rapidly scaled from the ground up, thanks to our unique business model and team of entrepreneurs. From our beginnings as a purely offline retailer, we have successfully transitioned to an integrated omnichannel approach, combining online and offline platforms.​

By integrating AI, we have enhanced our capabilities in predictive forecasting, customer segmentation, and personalized marketing. ​

Bluefox International has a robust market presence across Asia, with operations in Indonesia, Malaysia and Vietnam. Our extensive reach allows us to cater to the diverse needs of millions of consumers, offering them a seamless and personalized shopping experience.

target market

3 Asian countries
and expanding

Incentive based

Thousands of rewards offered
to our clients

Omnichannel

Offline and online
integrated operations

marketing strategy

A unique marketing
approach in Asia

innovation ideas

Integrating the latest technologies
to our operations

Data

A data driven model
supported by AI​

A unique and
innovative
Omnichannel
approach

about company

Bluefox International stands out as a leading B2C omni-channel retailer, offering a comprehensive selection of products via online and offline platforms to millions of Asian consumers. With operations spanning eight countries, we have redefined the retail market by integrating AI-driven machine learning for predictive forecasting, customer segmentation, and personalized marketing. Our commitment to innovation and technology ensures we provide exceptional value and service to our customers.

Our Integrated Approach

Online platforms

  • High conversion landing pages​
  • Email blasting​
  • Whatsapp and mobile ​
  • Social media & content

Telemarketing​

  • Qualified call center agents​
  • Inbound and outbound calls​
  • Strong CRM approach​
  • Telesales leader​

Mail order

  • Direct mail with high conversion​
  • Personalized offers​
  • Strong expertise in catalogue creation​
  • Unique copywriting and content​

Advertising

  • High conversion advertisements​
  • Social media and Google ads​
  • Affiliation and partnerships​
  • Offline advertisements​

Operations​

  • Warehouse Management​
  • Fulfillment and shipping​
  • Call center operations​
  • Printing ​

Data

  • Extensive qualified database​
  • Precise customer segmentation​
  • Unique AI forecasting model​
  • Dedicated team of analysts​

Facts And Figures

0 M+

happy clients

More than 3M satisfied clients served​

300

Market

Strong presence in 3 countries​

0 +

Rewards

1000+ prizes and rewards offered to our loyal clients​

0

Team

A team of 600+ dedicated professionals​

OUR HISTORY

2013

Launching in
Indonesia

2014

Launching in
Malaysia

2015

Digital transformation
From offline to integrated Omnichannel

2018

Implementation of AI
within the Group

2020

Launching of
Vietnam

2022

SEA Leader
in Telemarketing

2023

Official
Whatsapp Partner

2024

Launching of
Generative AI Sales Channel