Our Human Resources
At BLUEFOX we believe that our success
depends on building a talented team.

Leadership team

Ludovic DesjardinsCEO BlueFox International

Ludovic Desjardins was born in Paris, France, in 1983. He holds a Master Degree in Civil Engineering from ESTP, a leading French engineering school.

Upon graduation in 2006, Ludovic joined Mazars, an international audit and business advisory firm, and worked both in France and in Indonesia managing a portfolio of Insurance and Industrial listed clients until 2011. From 2011 until 2013, he worked as CFO for Vinci Group in Indonesia. In 2013, Ludovic joined BlueFox International and co-founded BlueFox Indonesia.

As CEO BlueFox International, he is responsible for overall management of the existing BlueFox Asia countries and is involved in the Group’s strategy development. 

Chew Mei Ling
Being part of a fast growing company internationally excites me. The company excels in innovation and more importantly contribute back to society by actively engaging in CSR works. I enjoy working with the talented and results-oriented Blue Fox team!

Chew Mei Ling CEO Malaysia

Priya Gandhi
At Bluefox India, we aim to capture the nascent market of Catalogue Shopping. The huge potential in India, drives the business to expand and capture the hearts of our billion citizens! Learning from global best practices, and guided by excellent systems and processes, India will make the required leaps and bounds in winning the hearts of people with quality product offerings and our unique customer driven strategy. The team has both experience and drive to push these goals and succeed in building a sustainable mail order catalogue business.

Priya Gandhi CEO India

Mahvash Khan
At BlueFox International we believe in personally connecting with our customers by keeping them constantly engaged and ensuring their 100% satisfaction! We are fast paced and have the most modern streamlined processes in place that makes us unique and a very profitable business. Our competitive advantage is our core central team of highly skilled and experienced professionals who guide locally setup startup businesses and share lessons and knowledge from one country to another. We welcome people to join us who are full of energy, quick learners and curious to learn new things every day!

Mahvash Khan CEO Pakistan

Ricardo Soares
Joining BlueFox is definitely the decision that makes sense when one looks for inspiration. Indeed being now part of the team is all about being inspired and inspire others through the whole company top down and bottom up. Challenges ahead are clearly the most exciting part of it.

Ricardo Soares CEO Indonesia

Joao Silva

Joao Silva

Group Operations Director
Caroline Perodou

Caroline Perodou

Group Chief of Marketing
Mike Helde

Mike Helde

Group Chief Financial Officer